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Enterprise Florida

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A unique blend of live action and visual effects were utilized for a new campaign for Enterprise Florida with agency On Ideas featuring some of the leading CEO's and business leaders from around the State of Florida. The effort to encourage industry leaders to re-locate their businesses to the State was initiated by the Governor's goal to increase business opportunities in Florida.

Creating a Scene

Through a multi-step combination of beach backgrounds, blue screen work and 3D modeling, the Enterprise Florida campaign blended the various elements into a uniform composition with the assistance of Lava Studio, a visual effects house based in Miami. The spots were shot over a two week period including beaches in Key Biscayne and Pensacola, as well as multiple days of blue screen work.

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